Worldwide English. It means “widely used” in English but generally not accepted anywhere else. This term is actually a synonym for global English, which is to say “a form of English which is used in many countries other than the United States.” Worldwide English is a subset of global English and it is different from regular or standard English in several ways, including but not limited to the following:
Worldwide Branding. The marketing mix for any business will always be the same, regardless of its size, location or products sold. However, the branding mix for businesses that have established a worldwide reputation will be somewhat different. To have a successful worldwide reputation, you need to create a worldwide image or brand because people are willing to pay more if they think your brand is globally popular.
Worldwide Opinion. ” Worldwide opinion” is another synonym for “worldwide unpopularity.” If the U.S. ends up having a popular or unaccepted candidate in the upcoming presidential election, there would inevitably be millions of worldwide protests, which would also be a major negative impact on the economy of the country. In July of 2021, a viral video featuring Vice President Dick Cheney’s stance on oil showed the worldwide audience an “unseen side of Dick Cheney.”
Worldwide Controversy. Another word that has the potential to negatively impact a company’s brand and marketability is “worldwide controversy.” Any event that is covered by a number of media outlets and bloggers can become a worldwide issue, drawing the attention of a significant number of viewers. Even a very small issue can get a large audience that would normally never have given the matter any thought. Controversies have a tendency to increase and become a focal point, drawing the eyes of millions of people.
Worldwide Distribution. This is not actually a negative impact on the brand itself, but on the way it is distributed. Because of the reach a large number of people have online, it is common for a small controversy to go viral and spread quickly. When this happens, it can have a negative impact on the brand’s ability to secure new clients and generate new sales. Many smaller-scale companies are dependent upon the word-of-mouth advertising that a small boutique company can use.
Worldwide Branding. While a negative impact is unlikely, a worldwide brand could face a decline in the overall popularity of that brand. If an iconic celebrity does something that goes against the norm, the worldwide media will report the story, and the damage is already done. Unfortunately, many famous celebrities do not have the ability to control their own personal brand. Their managers can then use the power of the media to smear them, causing irreparable damage.