Worldwide Brands has a unique ability to appeal to the global marketplace. This is because they offer their customers what they want and need. You can find this in every product that they sell, every travel package that they offer, and every marketing campaign that they use. Their success has started with the one word that started it all – Worldwide Brands. The world is their fan.
A worldwide brand is not one that sells to one city or region. Rather, it’s a brand that sells to everyone around the world. It’s a brand that offers something to everyone. It is not exclusively for the developed world or for men and women. It’s not even just about products.
The brand is actually synonymous with an idea or philosophy that the company holds. For instance, Unilever, a world leader in the manufacture of pesticides, plastics, personal care products, and pharmaceuticals, has a worldwide marketing plan named “organic”. It represents everything that encompasses the entire planet earth. This is an example of a worldwide brand that is connected with the environment. They also have a slogan that is often heard: “green is clean”.
A large reason why Unilever is so successful globally is because of the fact that they aren’t afraid to be different. This is especially important when it comes to the way that they advertise. Worldwide Brands like Unilever uses colorful advertisements that are meant to attract attention. The company even has a commercial campaign that has been used by many countries. However, the slogans that are used aren’t anything like the ones seen on television.
In the United States, on the other hand, you’ll seldom see any television commercials for a shampoo or toothpaste. Instead, the focus tends to be more on the packaging. Packaging is the key to getting consumers to take a look at a product. When a product looks good, it usually sells well. Unilever understands this very well and has used this concept in their advertising efforts.
While some companies might shy away from creating a unique brand name, Unilever has created one of the most widely recognized worldwide brands. There is no doubt that their success will continue as long as people are willing to pay for the high quality products that they produce. Unilever is definitely a global brand that is not just for one area or region; instead, they are a brand that appeals to everyone around the world.